Action

Lower cost.
Lower carbon.
Put into practice.

RouteZero Action puts the plan you approved in RouteZero Foresight into practice. It gives your people a reason to choose the cheaper, greener option, and shows them that option as they book. Then it measures what changed.

Your dashboard: what travellers delivered
Live
Saved£479,400in travel spend
Avoided404.0tCO₂eagainst 505 tCO₂e forecast
Downgrade a cabin voluntarily£223k106 tCO₂e
Travel by Eurostar rather than fly£20k73 tCO₂e
Travel by rail£22k69 tCO₂e
Book premium economy or lower£121k62 tCO₂e
Book economy cabin or lower£77k53 tCO₂e
Favour journeys on lower emission aircraft£16k41 tCO₂e
Trusted by
Ways to act

Ways to act on your plan, in one place

A better option only changes a booking when the traveller has a reason to take it. Action brings together the reasons your organisation wants to use, for everyone or per department.

Travel policy

Write the changes in your plan into your travel policy. Travellers see what it asks for on the trip in front of them, so it's easy to follow.

Guidance

For choices you'd rather encourage than set as policy. The better option appears with the reason it's suggested, and the choice stays with the traveller.

Department targets and carbon budgets

Give each department its own target or budget, sized from your plan. Travellers see what a trip costs their team, so the choice means something to them.

Incentives

Reward the choices you most want to see. RouteZero runs incentives across the whole programme. The aim is for the savings to outweigh what's paid out.

What travellers see

The better option, shown as they book

This is where your policy, guidance, targets, and incentives reach the traveller. RouteZero appears alongside your existing booking tools, as its own site or inside theirs. When there’s a better option, even just a cleaner aircraft 30 minutes later, travellers see what it is, why it’s recommended, and what’s in it for them. There’s nothing to fill in and no calculator to open. It’s just there as they book.

yourtravelsite.example/flights/search
Your travel booking siteBook · Trips · Expenses · Approvals
Where to?
Manchester (MAN) to Frankfurt (FRA)
Wed 16 Feb · Economy · 1 passenger
Find flights
18 results
FiltersRefundable faresSeats available
09:00 → 11:50
Lufthansa · LH 941 · Airbus A320 · 1h 50m · Direct
EconomyNon-refundable
4% higher carbon
£248.30Book
09:30 → 12:20
Lufthansa · LH 943 · Airbus A320neo · 1h 50m · Direct
EconomyNon-refundable
20% lower carbon
£196.40Book
11:10 → 14:05
Lufthansa · LH 947 · Airbus A319 · 1h 55m · Direct
EconomyNon-refundable
9% higher carbon
£236.00Book
RouteZero
Ashcombe Group guidance
25kgCO₂e saved
£40cheaper fare

Take one of the day’s lower-emission flights to Frankfurt.

Counts towards your team’s carbon target
Same durationSame cabin
The critical insight

Writing a smarter travel rule is easy. Acting on one is not.

Take a rule like ‘book the lowest-emission flight of the day’. It’s easy to write down, but impossible to follow, because the booking screen doesn’t show which flight is cleanest or what the route normally costs. Rail rules are no easier. On Edinburgh to London, first-class rail beats a full-service flight on cost and carbon, but not a £40 easyJet fare from Luton. So RouteZero does that work for the traveller. It checks the rules you set against the options available for their trip.

Deploy and track

See what every greener choice saved, in cost and in carbon.

Once your changes are live, RouteZero Data tracks how your whole travel programme performs, including the changes delivered through RouteZero Action. You see what changed, what it saved, and what you paid out. That shows what’s working, so you can refine the programme over time and stay on track for your targets.

Swaps2,730changes travellers made
Avoided404tCO₂eagainst your baseline
Saved£479kin travel spend
Incentives paid−£33k7% of the total saving
Net£446kkept, after incentives
INTERVENTIONSWAPSAVOIDED (tCO₂e)SAVEDHOW IT WAS ASKED
Downgrade a cabin voluntarily for flights over 10 hours118106£223kIncentive - 15% of the saving
Travel by Eurostar rather than fly where available38673£20kGuidance
Travel by rail where a journey under 6 hours is available66069£22kGuidance
Book premium economy or lower for flights under 10 hours28862£121kPolicy
Book economy cabin or lower for flights under 6 hours60453£77kPolicy
Favour journeys on lower emission aircraft where available67441£16kGuidance
Against what was modelled80%Foresight projected 505 tCO₂e for these changes; 404 tCO₂e delivered so far.

Tracked where your data already lives.

We work out adherence and payouts from your own booking exports, process them the same way as your baseline, and report them on the same dashboard. There is no separate system to adopt and no second set of figures to reconcile.

Integration

Works wherever decisions are made

Two ways to reach your travellers. The guidance, travel policy, and incentives are the same either way. Only the screen your travellers see changes.

Traveller site

A RouteZero site your people check alongside whatever they book with. There's no login and nothing to install, so it works anywhere, including places a browser plugin can't reach.

Browser plugin

The same guidance, shown inside your booking tool's own results, so there's no second search to run. It installs on employee devices and works with the web-based booking tools your people already use.

RouteZero never takes a booking. It shows the better option while the traveller is choosing. They book the way they always do, and we check the booking against your guidance afterwards. No booking provider credentials are stored, and data is processed securely.
The platform

Action checks every booking against the rules you set. Here's how it connects.

Each step builds on the last. Start wherever makes sense, and grow when you’re ready.

Questions

Frequently Asked Questions

It sits alongside them, and nothing about your booking setup changes. Travellers check the trip on a RouteZero site as they book, or, where a plugin can be installed, see the same guidance inside the booking tool's own results.

Where the plugin can be installed, nothing at all. It reads the trip they’re already looking at and shows the better option beside it. On the standalone site they enter the trip again (a route and a date). That’s the trade-off for a site that works with any booking tool, with nothing to install. Either way there’s no login, no calculator to run, and no spreadsheet after the trip. Anything that asks busy people to stop and fill something in tends to get put off or skipped.

Nothing negative. They can dismiss it and continue booking as normal. If they choose to share why, that feedback is used to improve future recommendations, but it's entirely optional.

You choose which changes carry an incentive in RouteZero Foresight. RouteZero sets the amounts and runs incentives as one pot across the programme. Choices that save a lot, such as flying economy instead of business, add to the pot. Choices that cut carbon but save little draw from it. The aim is for the programme's savings to outweigh what it pays out.

Yes, and we recommend it. RouteZero models the changes against your historic travel data. It shows projected savings, how often a recommendation would appear, and the effect on travellers before anything goes live.

A clean baseline from RouteZero Data. Beyond that, the traveller site needs no login and knows nothing about your organisation except the trip being searched. The plugin reads only the booking page the traveller is already viewing. It has no access to other browser data, credentials, or personal information.

A written policy has to be blunt, because people have to apply it from memory. Action checks the changes you set up in RouteZero Foresight against the options actually available for each trip, so a change can depend on carrier, time, or price. Policy is one way to ask for a change. Action can also give guidance, count a trip against a department's target or carbon budget, or offer an incentive.

Yes. The traveller site sits alongside whatever your people book with, so nothing needs to change on the booking provider's side. Where a plugin can be installed, the same guidance appears inside the booking tool's own results.

No. A recommendation appears only when the trip meets one of the conditions you set and a better option is actually available. For most trips, the traveller sees a short note that their options are already good.

Even when a flight has to happen, the aircraft, carrier, cabin, and route still change its carbon and cost. RouteZero shows the lower-impact option at booking, so the emissions you can’t avoid are as small as possible before anything else has to cover them.

Yes, and that’s how it’s designed to work. When Action shows that travellers regularly take up a change offered as guidance, that’s a sign to set it as policy. RouteZero Foresight lets you model what that would do across your whole programme before you commit. The change itself stays the same, so nothing has to be rebuilt.

Get started

See what Action could achieve for your organisation

Bring your historic travel data and see projected cost and emissions savings before committing. We’ll tell you honestly whether RouteZero can help, and what the impact would look like.